Overview:
Ms. Haughton is the Director of Marketing with over 20 years’ experience in marketing and analytics. Her areas of focus include digital marketing, social media, inbound marketing, web content and desktop publishing. With prior experience in the financial services industry Ms. Haughton has become an expert in best practices in the field of senior living. Her strong work ethic, drive and communication skills with clients, vendors and team members make her an effective leader.
Experience:
Marketing & Analytics - Compiles, measures and reports campaign results at channel and campaign levels. Ms. Haugton supports clients to develop campaigns, create content and implement marketing plans. Ms. Haughton is experienced with marketing automation software to create and implement inbound campaigns. She conducts analysis on current program effectiveness using performance metrics and trend analysis to make data-driven recommendations.
Affiliations:
Hubspot
LeadingAge
Mature Media
Education:
Master of Business Administration - University of Bridgeport
Bachelor of Science - Business Administration, Concentration in Marketing - Clarkson University
